Graphic
AYLOUL Brand Identity
A logo built on a grid, a colour palette, typography, the rhombus element and its applications.
About the project
Project data
- Type
- Brand identity
- Scope
- Architectural Graphic Design
The AYLOUL identity is built as a cohesive visual system, translating architectural thinking into a distinctive graphic language. Every element, from the mark and typography to colour and composition, is designed to work as part of one consistent identity.
The logo was developed through a geometric construction based on proportion, repetition and alignment. A modular square grid establishes the relationship between the individual forms and keeps the mark consistent.
The letter O grew beyond its role as a letter into a recurring visual element of the AYLOUL identity.
The identity extends beyond the logo into business cards, mockups and a modular social media system that keeps different content formats visually connected.
When ideas become a visual language
The AYLOUL identity is an integrated visual system inspired by the principles of architectural thinking, giving the brand a clear and distinctive character. Every element, from the logo and typefaces to colours and composition, was designed to work within one unified language that reflects the brand and keeps it consistent across all applications.
Building the logo on the grid
The logo was developed through a geometric construction based on proportion, repetition and alignment. A modular grid controls the relationships between its parts, ensuring visual balance and a consistent composition. Its components evolve in successive steps towards a balanced, clear form.
Colour palette
The palette is anchored in a deep architectural green, supported by calm neutral tones. This balance gives the identity visual depth and considered contrast, while keeping a refined, calm character suited to print and digital use.
Colour palette
- Dark Forest Green#052F24
- Terracotta#C15428
- Ivory White#FFEFDC
Typography
The Fustat typeface was chosen as an essential part of the identity: it matches the geometric character of the logo and supports its clarity through simplicity, order and visual balance.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
The signature element
The letter O goes beyond its role as a letter in the name and becomes a recurring visual element of the AYLOUL identity. Its geometry gives the identity a sense of continuity and balance, and allows it to be used across many visual applications.
Applications
The identity extends into a flexible system of applications that keeps its unified character across every touchpoint, in print and digital media: the business card, the site helmet and social media.
Production
The logo on different print materials: foil pressing on light paper and print on black paper.